Rigorous research still ends on a shelf. This short, practical book explains why, and what to do about it. Drawing on two decades of public health work in Malaysia; tobacco control, healthy ageing and culinary medicine, Dr Farizah Mohd Hairi sets out CARES: five deliberate moves that carry evidence across the gap between a published finding and a real decision. Connect with the people who must own the evidence. Align the question with a problem the system is trying to solve. Respond when a policy window opens. Engage in dialogue rather than dissemination. Sustain outputs that keep working after the grant closes. Each chapter pairs the idea with a practical page you can apply to the study on your desk, followed by three Malaysian case studies and a twelve-month plan for your first year of impact work. For researchers, clinicians and public health practitioners who want their work to change something.